Meanwhile 2021

Brand identity framework, naming, positioning and digital design for an live music concert

Meanwhile was born as a transitional event during uncertain times. A time when the need to reflect, ramble and even wander was at its peak. The extension of the letter 'h' in meanwhile was to depict this exact emotion.

The graphics for the assets are tactile, warm and human, to foster a sense of connection and capture the feeling of celebration and camaraderie.