There are plenty of crowd sourced fund raising websites that exist today. Dena was created to provide a platform for affordable education to those who sought it by allowing them to raise funds for their endeavours. To make Dena the go-to platform for ‘seekers’ and ‘donors’ I would need to have

- multiple payment options
- tax saving guidance and related documentation
- quick access to all social platforms for easy sharing

My role

In crowdfunding websites information and visuals are equally important. Keeping this in perspective, I had to create a concise text space complimenting the visuals.


To better understand the target user I shortlisted the user personas to have these basic qualities:
- Tech savvy
- Active on social media
- Having disposable income

View User Surveys


Competitive analysis plays an integral role while narrowing down key features which will determine the success of the website.

View competitive analysis


The term ‘Dena’ is derived from the Hindi Language which means "to give". The logo symbol uses a hollow alphabet ‘D’ to showcase the idea of filling up as funds are raised towards the specific cause.

Since there is a substantial amount of content on each page I wanted the color palette to be engaging and friendly but at the same time not to overpower the layout. To achieve this objective I maintained a good percentage of negative space.

Using a typeface with multiple weights was essential to emphasis text.


In this dual login website it was essential for the backer to reach the cause he/she wished to support without browsing at length, to ensure this I created browsing categories. The backer has to feel a connect with the beneficiary's story inorder to fund it. To engage the backer it was essential to have concise text representing each cause. For this feature to work it was necessary to create, edit and share a cause with ease, getting this feature right would largely result in the success of this website.



View user flow