Client: Clockenflap Music
Work: Brand identity framework, naming, positioning and digital design for a music launch
Location: Hong Kong
Date: 2021
Clockenflap Music is a new online platform that celebrates musical discovery in all its forms. New Cantonese programme announcements with local talents. Each show ident is inspired by the personality of the host and is reflective of that show genre. The show idents are further extended into marketing assets.
The unique typography holds the artists under the clockenflap brand however the visuals are inspired by their show genre which are instantly recognizable on posters and other promotional material that gives each artist its own iconic image.
